L u c i o  C a m p a n e l l i
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UX USE CASES & PROCESS

There are many ways to explore and deliver a successful User Experience. None are perfect but all are instructive. The use cases below represent different design approaches: from scratch, redesign and final.  I usually go through four main phases before considering the process satisfactory: Discovery, Ideation, Design and Validation. I like to use cutting edge UX research digital tools, such as eye tracking and click analysis  as well as 1-1 interviews and focus groups. I use several methodologies to create an efficient environment across all the members of the team including Agile and extreme programming. Some of the steps I take before start designing are listed below:   
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1. Define project specifics ( In collaboration with Cross functional teams)
2. Team goals and business objectives ( Definition of the QUAD: UX, FE Development,  BE Development, Product Management) 
3. User Research ( Focus groups, questionnaire,  and 1-1 interviews) 
4. User Journey including the definition of the Stories and use cases.
​5. User interaction architecture draft and definition of design phases
6. Roadmap for final execution ( Including resources and milestones definition) 

CASE STUDY " Product Designed from Scratch" 

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CASE STUDY "Feature Concept Re-Design" 

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CASE STUDY "Product Final Design"

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